Obe creates smart products and services for Pet Parents to keep pets healthier and happier and for Pet Industry Partners to build value. Our first product is the Obe ProBowl, a dishwasher-safe bowl with a smart base, that connects via WiFi to a mobile app. This platform enables Pet Parents to eliminate overfeeding (a huge problem for pet health) by setting the bowl for the correct amount of food, and eliminating duplicate feedings. It also collects data on their pet’s consumption in real-time, which can be invaluable in helping their Vet diagnose issues early and with greater accuracy. The Obe ProBowl’s data capabilities help Pet Food Suppliers and Retailers build high-value Customer Retention Programs, and develop personalized products and services for these Customers. These partners are willing to pay Obe for creating this value.