As humans gathered last week around dinner tables to give thanks, pets too may have much to give thanks for. Especially pets belonging to Millennials. It seems that what’s good for the parent is also good for the pet
First, Tech products seem to be migrating down from the owners to their pets: from pet wearables to websites that find nearby pet sitters, to telemedicine apps.
Then on the food side, pet owners are increasingly putting their pets on the same shirt as themselves. So watch out for Keto kitties and intermittently fasting Fido’s.
Finally, pet parents are increasingly open to alternative therapies for their pets – from aromatherapy to reflexology to hemp-based relief.
Founder, Mentors Fund