As humans gathered last week around dinner tables to give thanks, pets too may have much to give thanks for. Especially pets belonging to Millennials. It seems that what’s good for the parent is also good for the pet
First, Tech products seem to be migrating down from the owners to their pets: from pet wearables to websites that find nearby pet sitters, to telemedicine apps.
Then on the food side, pet owners are increasingly putting their pets on the same shirt as themselves. So watch out for Keto kitties and intermittently fasting Fido’s.
Finally, pet parents are increasingly open to alternative therapies for their pets – from aromatherapy to reflexology to hemp-based relief.
Author:
Umair Khan
Founder, Mentors Fund
Pet Care Among Millennials
As humans gathered last week around dinner tables to give thanks, pets too may have much to give thanks for. Especially pets belonging to Millennials. It seems that what’s good for the parent is also good for the pet First, Tech
Of Dogs and Unicorns: VC’s Go Gaga Over Pets
With over $300 million each in venture investments and near billion-dollar (“unicorn”) valuations, Wag and Rover are the poster children of tech investors’ new found love for the pet care industry. This is good news. This is also bad news. Access
